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The concept of ataraina comes from the idea that “it would be good if it existed”.

That’s why we’ve developed four handy products.


In October 2016, the ataraina brand was created. The meaning of the word ataraina in Japanese is “it would be good if it existed”.

We embraced the idea of wanting people to feel close to the know-how of Creative Technology Co. in the semiconductor field.

With a dream of making a more comfortable world, we carried out research day and night, collecting

the optimal results to create and sell the article with the best end results.

Our goal is that in the future everybody has an ataraina product in their home.


Message from the CEO of Creative Technology.

“Hello, my name’s Yoshiaki Tatsumi and I’d like to show you the world

of Creative Technology and our brand “ataraina”. 

The company was founded in 1985 with headquarters in the Japanese city of Kawasaki.

Over the years, we’ve set up operations in South Korea, China, Taiwan, the US and Singapore.

This year, we’re entering the European market and right now we’re in the process of opening our branch in Munich.

For more than 30 years, we’ve been an industry leader in providing semiconductor equipment parts and consulting

services to major semiconductor partners worldwide to build smaller and faster electronic devices.

For those unfamiliar with the manufacturing of electronic devices,

what I’m holding here in my hand is called a silicon wafer.

And in my other hand, I have a wafer with fabricated IC chips on it.

In this manufacturing process, while the circuit patterns are produced on the

top side of the wafer, we’ve devised a way to hold the wafer in place using only the rear side.

We’ve done this by artificially creating an electrostatic force of attraction.

Over the years, we’ve developed and mastered this unique technology, critical in making

nanometre-grade processor chips and smartphone displays used in many of the

electronic devices you use today.

We’re excited about bringing the same innovative technologies to the consumer market,

and into your household to further enhance your everyday life.

So now, let us present our brand, ataraina.

The following video will take you on a short journey into the world of Creative Technology and “ataraina”. Let us introduce you to the endless possibilities of artificial electrostatic technology and how it can further enhance your everyday life.

ataraina x KABUKI theatre

Our goal is not just to improve the everyday life of today and tomorrow, but also to help everyone become more responsible in handling our planet’s resources with the help of our technology.

We take pride in helping others to achieve the Sustainable Development Goals by sharing our innovative artificial electrostatic technology for the greater good.

So, thank you very much for joining us.

Yoshiaki Tatsumi

CEO of Creative Technology.        5 September 2020